FREE MARKETING WEBINARS

KEEP UP-TO-DATE WITH WHAT'S HAPPENING IN MARKETING AND HOW IT APPLIES TO YOUR BUSINESS

We believe that sharing knowledge in business is important so we set up our free programme of marketing webinars, which we run around once a month. Each webinar lasts around 30 minutes followed with a question and answer session lasting around 10 minutes.

Our aim: to keep you up-to-speed with, not only the many marketing methods available to you, but how the actually apply to your business and how they can improve your results.

To sign up for a marketing webinar, click on one of the buttons below. We will send you a reminder email before with details of how to attend.

Creating an online business, not a website

At Brinn we always stress the big difference between creating a website and an online business. Today it is becoming increasingly important to create the latter.

In this webinar we discuss why this is the case and how your business can benefit from taking a new approach to marketing.

Key topics discussed:
- The difference between a website and an online business
- The benefits to your bottom-line for creating an online business
- Where to start – can I do it myself?

Tuesday, March 1st, 2011 10.00AM – 10.45AM GMT

Marketing Budgets: How do I build an effective plan around my budget?

Setting aside a budget for marketing is an important activity.

It not only makes good financial sense but it keeps you focussed on the best marketing methods available to you for your budget and the end result is always a more organised, effective marketing plan. But how do you get the best results for your budget?

Key topics discussed:
- Setting your budget – how much should I be spending on marketing?
- Selecting a mix of activity – what marketing activity will be best for my budget?
- Straying from the path – when should I stray from the plan if a new marketing opportunity arises?

Tuesday, April 5th, 2011 10.00AM – 10.45AM GMT

Is any of this working?

Tracking the results of your marketing activity is an important but very often overlooked area, of the marketing field. If you don't know how effective all of your different marketing activity is then how can you build and improve on that performance next time round?

In this webinar we discuss why this is the case and how your business can benefit from taking a new approach to marketing.

Key topics discussed:
- Tracking results – why is it so important and why is so often overlooked?
- How do I do it? The different methods you can use to track results
- How do I learn from it? What to do with the info once you have it to improve results next time round.

Tuesday, May 3rd, 2011 10.00AM – 10.45AM GMT